Histamatic Photo App vs. Photojournalism

In the story a reporter took photos with his iPhone with an editing program set for unbalanced colors and more random saturation rather than with a professional camera or an unedited phone camera. The argument against this was that the pictures, being photojournalism, were unethical. The photographer had a short reply in one of the sites in which he argued there has always been an aesthetics area to photojournalism (he referenced this photo http://www.poyi.org/68/13/index.php)and that shots with a "professional" camera are equally open to subjective photography. I think his argument was correct in that the controversial effect he reached with his phone was essentially that same thing as Photoshop editing/a picture with the plastic toy cameras the App was meant to mimic. I don't really see foul play here - if you can adjust shutter-speed, color/saturation, and light intake with accepted cameras, and these photographs are readily allowed into competitions, why not do the same with a camera-phone?